Mistakes to Avoid During the Business Name Registration Process

During the business name registration process, you want your company’s name to be unique and stand out. To make sure this happens, it is crucial that you avoid a few common mistakes as you choose your business’ name.

  • Using Plain Words. Although your business name should be descriptive, it should also be distinctive and memorable. Try to avoid using plain terms that may not distinguish your business from others during the business name registration process.
  • Settling on an Obscure Name. While making sure that your business name is unique and significant is important, you should also make sure that it is not too obscure. For example, if your company name is difficult to spell or pronounce, customers may pass your business by thinking that your services are irrelevant to their needs.
  • Refusing to Change. If you settled on a name during your business’ inception and it just is not working, it is not a good idea to keep hoping that the issue will work itself out. Remember, changing your business’ name can help your business reflect its growth and revitalize its image within your industry.

Articles on this blog are general in nature and are provided for informational purposes only. Use of this blog does not provide or replace individualized legal advice and does not create a solicitor-client relationship with our firm. Users who require legal advice on a particular matter should consult directly with Mr. Eric Cohen, Barrister & Solicitor, an Ontario lawyer or a competent lawyer in their Province or State.


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