Three Reasons Domain Registrations Require Some Thought

If you are like most small businesses, having your own website is a big milestone because it means you are accessible to the rest of the world and your company’s brand is out there for everyone to see. When it is time to officially set up your site, you may have come across domain registrations and felt lost with all of the options. After all, shouldn’t choosing your website name be simple? Here are three reasons why creating domain registrations should give you pause to ensure you get the most out of your online presence:

  • Make Sure to Get Your .COM – While this may seem kind of obvious, what you may find is that when you go to register your business, the .com address you had in mind is already taken. It can require some thought to come up with another alternative with the same branding or slogan to make sure your website has the address you want.
  • Consider Your Location – In many cases, it is worthwhile to include your location in your domain. This way, when people are searching for your products and services, you have a better chance of being their first call.
  • Protect Other Domain Extensions – If your budget allows it, creating multiple domain registrations to include the .net, .org, .info, .biz and others may be advantageous. Because these are also open to your competition, all it takes is one similar name and a different ending to have your company competing for business.

These are a few of the common things to consider when it comes to domain registrations, but we can also assist you with additional tips at New Business Your business will see better results when you take time to consider your audience and use domain registrations to your benefit.

Articles on this blog are general in nature and are provided for informational purposes only. Use of this blog does not provide or replace individualized legal advice and does not create a solicitor-client relationship with our firm. Users who require advice on a particular matter should consult directly with Mr. Eric Cohen, Barrister & Solicitor, and Ontario lawyer or a competent lawyer in their Province or State.

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