What You Need to Know about NUANS® Name Searches

While choosing a name for your business, you may have come across the terms “NUANS®” or “NUANS® name searches”. NUANS® is a computerized system that compares proposed corporate and business names with existing reserved names, registered corporate and unincorporated business names and registered trademarks in Canada. NUANS® name searches provide the information used to determine whether your proposed name is similar to other existing names and registered trademarks.

There are four main characteristics of NUANS® name searches as follows:

  • Quality – As mentioned earlier, the purpose of NUANS® searches is to determine whether any other names conflict with your proposed name and provide you with this information in a concise and easy-to-read report, which includes data from most Canadian jurisdictions in one report.
  • Economy – By performing a single NUANS® name search, you are able to minimize the time and effort that would have been placed into checking different corporate and trademark databases.
  • Flexibility – The NUANS® search system is flexible enough to accommodate for the differences that exist in various jurisdictions that could affect the name search and granting process.
  • Consistency – When NUANS® name searches are performed, the reports are all of equal quality, and any names submitted are not subject to human subjectivity.

Ultimately, by completing a NUANS® name search, you will determine if any other businesses exist with a name similar to yours, so you can ensure that your company does not infringe on any other company’s legal rights.

Articles on this blog are general in nature and are provided for informational purposes only. Use of this blog does not provide or replace individualized legal advice and does not create a solicitor-client relationship with our firm. Users who require legal advice on a particular matter should consult directly with Mr. Eric Cohen, Barrister & Solicitor, an Ontario lawyer or a competent lawyer in their Province or State.

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